翻訳と辞書 Words near each other ・ BrandAds ・ Brandaid ・ Brandal ・ Brandalism ・ Brandan Greczkowski ・ Brandan Schieppati ・ Brandan Wright ・ Brandaris ・ Brandau Crater ・ Brandau Glacier ・ Brandau Rocks ・ Brandauer Ingenuus Ensemble ・ Brand Building ・ Brand community ・ Brand content management ・ Brand culture ・ Brand Development Index ・ Brand elections ・ Brand engagement ・ Brand equity ・ Brand EU ・ Brand extension ・ Brand Factory ・ Brand Finance ・ Brand Green ・ Brand Highway ・ Brand Hollow Road Stone Arch Bridge ・ Brand Hong Kong ・ Brand implementation ・ Brand India Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Brand culture ： ウィキペディア英語版 Brand culture Brand culture is a company culture in which employees "live" to brand values, to solve problems and make decisions internally, and deliver a branded customer experience externally. It is the desired outcome of an internal branding, internal brand alignment or employee engagement effort that elevates beyond communications and training. A brand in order to be relevant to consumers and sustainable over time must operate much like a culture. A company must develop an ethos and a worldview that it absolutely believes in and then should act in accordance with it. Everything the company does - every product or service it offers, every public statement, advertisement, website, internal policy, memo and business decisions it makes must be congruent with that ethos and worldview. If the brand truly represents an ethos and worldview which are attractive to consumers they will embrace the brand as part of their own identity. They will join the brand culture and participate in that culture as a way of expressing to the rest of the world who they are and what they believe in. == References == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brand culture」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.